# heyAura brand guidelines

This file is the public reference for presenting heyAura consistently across brand, editorial, social, partnership, and campaign work.

## 1. Brand idea

heyAura makes onchain life feel clear, calm, and human.

### Positioning

An intelligent crypto companion that helps people understand what is happening, decide what to do next, and act with confidence.

### Core expression

- Clear, not clinical.
- Confident, not loud.
- Intelligent, not complicated.
- Warm, not whimsical.

## 2. Logo

### Full Logo

Use the horizontal heyAura full logo whenever space allows. Use the vertical full logo for centered or narrow compositions. In either orientation, keep the supplied relationship between the logomark and wordmark intact.

### Lockup construction

The height of the capital `A` in the wordmark is the measurement unit for both lockups.

#### Horizontal

- Vertically center the capital `A` relative to the logomark.
- Set the logomark height to `1.5A`.
- Keep `0.5A` between the logomark and wordmark.

#### Vertical

- Set the logomark height to `2A`.
- Keep `0.25A` between the logomark and wordmark.

Always use supplied artwork. These measurements explain the construction and are not an instruction to rebuild or retype the mark.

### Grayscale solid

Use the grayscale solid logo on clean black or white backgrounds. Select the artwork made for the chosen background so its detail and contrast remain correct.

### Transparent

Use the detailed transparent artwork on supported digital imagery or gradient fields. Keep the field quiet and maintain strong legibility across the complete mark.

### Flat

The flat logo is used exclusively for print applications where the original logo cannot be applied because of technical or material limitations.

### Logomark

Use the grayscale logomark on black or white. Use it without the wordmark only when heyAura is already established or the format is too compact for the full logo, such as an avatar or favicon.

### Token treatment

The ADX token treatment places the logomark within the supplied Mint circular field. Use the provided token artwork; do not rebuild the treatment from individual parts.

### Full-color logomark

Reserve the full-color logomark exclusively for interactive and dynamic environments, including 3D animation, video, and motion-led digital experiences. Do not use it in static or print applications.

### Do not

- Stretch, rotate, outline, or redraw the mark.
- Retype the wordmark or alter the orientation of the logomark.
- Change the relationship between logomark and wordmark.
- Mix parts from different logo variants.
- Add shadows, glows, or unapproved gradients to the logo.
- Place the mark on visually noisy imagery without sufficient contrast.

## 3. Color

### Core palette

| Name | Hex | Primary use |
|---|---|---|
| Brand Black | `#000000` | Primary canvas and dark layouts |
| White | `#FFFFFF` | Type, negative space, and light layouts |
| Evergreen | `#002715` | Depth, supporting fields, and dark-green surfaces |
| Mint | `#5FFF63` | Signature accent and high-recognition moments |
| Mint Light | `#D0FFD1` | Supporting tint and soft fields |

## 4. Typography

### Families

- **Geologica Black (900):** display headlines and strong brand statements.
- **Geologica Light (300):** body copy and quieter supporting language.
- **Kumbh Sans Regular (400):** the heyAura wordmark only.

### Reference scale

| Role | Size | Guidance |
|---|---:|---|
| Display | 112px | Tight tracking; use for short statements |
| Heading 1 | 72px | Primary page or campaign headline |
| Heading 2 | 48px | Section and editorial headline |
| Body | 16px | Open spacing for comfortable reading |

Use responsive sizing where needed. Preserve the hierarchy and contrast between heavy headlines and light body copy.

## 5. Assets

The public brand package includes:

- Grayscale, transparent, and flat horizontal logo artwork.
- Grayscale and full-color logomark artwork.
- ADX token artwork.
- SVG, PNG, and WebP formats.
- Brand color and typography tokens in CSS and JSON.

When a use case is not covered here, preserve the core identity and use the official assets without alteration.