heyAura Brand
Assets, examples and guides


Full Logo
Solid, transparent, and flat artwork each have a distinct production role.
Use the grayscale logo on clean, solid black or white backgrounds.
Use the detailed transparent artwork on supported digital imagery or gradient fields with strong legibility.
The flat logo is exclusively for print when the original artwork cannot be reproduced because of technical or material limitations.
Logomark
Use the standalone logomark only where heyAura is already established or the format is too compact for a full logo.
Full Color
Expressive, not universal. Reserve the full-color logomark for interactive and dynamic environments, including 3D animation, video, and motion-led digital experiences. Do not use it in static or print applications.
Colors
Black and white bring focus. Evergreen communicates trust and stability. Mint is the signal for progress, action, and intelligent guidance.
Type System
Geologica carries headlines and body copy. Kumbh Sans is reserved for the wordmark. Large type is tightly tracked; reading text stays open.
Aa
Clarity atany scale.ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Aa
Describe the desired outcome. heyAura identifies the relevant balances, prepares the actions, and leaves every approval with the user.ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789heyAura
Reserved for the mark.Use official artwork whenever possible.Portable specification
Context for humans
and agents.
Lockup construction, production variants, logomark use, and misuse rules.
Color values, families, weights, and scale.
Official files